The platform will host its inaugural meet and greet session for streamers who are top performers.
MX Media has launched MX Live (available on Android), an interactive streaming platform where content creators can entertain their viewers in a live session. The platform will host its first-ever in-person meet-and-greet session with content creators from North America. MX Live’s first day-long in-person event, which was announced today in Delhi NCR, was held to increase engagement and encourage the platform’s top streamers to reach their goals. The event featured top content creators, including Sarthika, Urvashi, and Anitima Tripathi as well as Muskan, Muskan, Priya Sharma, and Muskan. Shimmi Shrivastava, Sunil Singh, Kanchan Raj, Sunil Sharma, Kanchan, Kanchan Raj, and Sunil Sharma.
Soft, which was launched in June, MX Live, allows creators to showcase their talents and interact in real-time with users. Since its launch, the platform has seen a 5x increase of revenue from its creators. MX Live today boasts over 5 million MAUs and more than 2000 live streamers. This platform has strengthened both its creator-base as well as its user base. MX Live allows creators across the country to create entertaining and interactive content in a variety of formats, including chatting with viewers and singing and dancing along with other live streamers.
Streamers can talk about festivals and events, and give a glimpse into their lives to viewers. Viewers can comment on and follow streamers, giving them the opportunity to interact with them. MX Live provides unique gifting options that allow users to reward favourite creators with virtual tokens of appreciation.
Speaking on hosting its first in-person event, Nikhil Gandhi – COO, of MX Media said, “MX Live was launched with an aim to harness the power of live entertainment as well as to empower the rapidly growing creator community and provide them with a platform to showcase their skills. Since our launch in the last couple of months, we have witnessed tremendous adoption from our creator community as well as from our user base. With our first in-person initiative, we are hopeful of creating a platform that will mutually benefit our stakeholders while also strengthening our overall proposition in becoming the one-stop shop for all things entertainment.”
