Zenith won the business through a fierce and competitive multi-agency pitch process that saw top groups participating.
Zenith, a media agency of Publicis Groupe India won recently the digital media mandate for LG Electronics, one of the most important electronics brands. Zenith was awarded this business after a fierce and competitive multi-agency pitch process that saw many leading organizations participate.
Zenith’s unique and integrated planning approach made it stand out from the rest, making it the first choice for the brand. The mandate states that the agency will manage the entire digital AOR mandate of LG. This includes D2C performance market marketing and marketplace commerce.
This work will include full-funnel delivery with multi-channel tools, tech prowess, integrated workflow management, and strengthening LG’s digital media presence in the Indian market.
Speaking on the win, Jai Lala, CEO of Zenith India, said, “We are delighted to be partnering with LG Electronics, one of the largest electronics brands worldwide and one which needs no introduction. Zenith through its strong ROI proposition and exceptional expertise in digital marketing will fortify LG’s digital media presence in India. Through our strong data and tech capabilities, we look forward to unlocking new opportunities for the brand and contributing to its expansion in India.”
Tahir Saify Hakeem, Corporate Marketing Leader, LG Electronics India, said, “It was a comprehensive pitch process and Zenith’s unique ROI approach to drive business outcomes was very impressive. We as a brand are always looking for innovative, differentiated, and fresh ideas that match our working style and product proposition and we are confident that the agency through its dynamic and strong media capabilities will help us maximise the consumer journey and aid in business growth.”
