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Airtel Collaborates with FanCode to Enhance Sports Content on Airtel Xtream

In: Advertising

Airtel Xstream, a popular streaming service, has expanded its content library by partnering with FanCode, offering subscribers access to a wide range of sports content. With this collaboration, Airtel Xstream now integrates content from a total of 19 over-the-top (OTT) platforms, providing a comprehensive entertainment experience to its users.

FanCode, known for its live streaming capabilities, has established partnerships with various domestic and international sports leagues and associations across multiple sports. By acquiring the rights to broadcast sporting events worldwide, including renowned tournaments such as the Carabao Cup, Copa Del Ray, EFL Championships, Women’s Super League in Football, FIH Pro Hockey League, Rugby 7’s, Yuva Kabaddi League, Tamil Nadu Premier League, and Legends League in Cricket, FanCode ensures that users have access to a diverse range of sports content.

Expressing enthusiasm about the collaboration, Adarsh Nair, CEO of Airtel Digital, stated, “We are thrilled to welcome FanCode to Airtel Xstream. Our constant endeavor is to offer high-quality content to our customers, and the addition of FanCode significantly enhances our portfolio of offerings.” This partnership underscores Airtel’s commitment to delivering top-notch content to its subscribers, catering to the growing demand for sports-related programming.

Yannick Colaco, Co-Founder of FanCode, shared his excitement, stating, “We are excited to partner with Airtel and bring FanCode to the Airtel Xstream platform. Airtel’s premium offering will help us expand the reach of FanCode, allowing sports fans to enjoy thousands of hours of live sports content they love.” The collaboration with Airtel provides FanCode with an opportunity to reach a broader audience and cater to the increasing appetite for live sports coverage.

Airtel Xstream aims to achieve 20 million paid subscriptions and intends to onboard prominent content partners from various regions onto its roster of OTT platforms. By continuously expanding its content library and offering a diverse range of entertainment options, Airtel Xstream remains committed to delivering a comprehensive streaming experience to its growing subscriber base.

With the addition of FanCode’s sports content, Airtel Xstream continues to establish itself as a leading destination for entertainment enthusiasts, offering a vast array of shows, movies, and now, a wide selection of live sports events from around the world.

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