The annual mobile-only, single-user video plan gives everyone exclusive access to high-quality entertainment on their mobile devices.
Prime Video, India’s most beloved entertainment hub, has launched Prime Video Mobile Edition for Rs599 per annum. Prime Video Mobile Edition, a single-user, mobile-only annual plan, gives everyone unlimited access to high-quality entertainment on their mobile devices. It will be available to all Indian customers. This plan can be signed up via the Prime Video app on Android or through the website.
Prime Video Mobile Edition was created specifically for India, a country that is mobile-first. It’s a significant step towards making premium entertainment as accessible across multiple languages as possible in India. Prime Video Mobile Edition is now more accessible. It was launched last year by Bharti Airtel (“Airtel”) as a telco-partner product.
Prime Video Mobile Edition offers Standard Definition (SD), streaming for customers. Customers can explore and watch Prime Video’s rich catalog of Indian and international movies, Amazon Originals and LIVE cricket, including the eagerly-awaited India v/s New Zealand Men’s cricket series in November 2022. All this is only Rs599 per annum. Prime Video Mobile Edition allows customers to continue enjoying all Prime Video features, such as Xray powered by IMDb and downloading for offline viewing.
Gaurav Gandhi, Vice President, of Prime Video India, said that the launch was a significant milestone for Prime Video India. The service is now the most popular destination for premium content, with viewers coming from nearly 99% of India’s pin codes. We are thrilled to announce Prime Video Mobile Edition’s Annual Plan. This is in keeping with our mission of making high-quality entertainment more accessible throughout the country. This first-ever innovation in India saw tremendous response when it was launched last year via a telecom association. We are now making it available for subscription directly through Prime Video’s website and app.
Commenting on the launch, Kelly Day, vice president, of International, Prime Video said, “India is one of our fastest growing and most engaged locales worldwide. Our success in the country can be attributed to innovations that are focused on creating an exceptional entertainment experience for customers. In fact, India is turning into an innovation hub for Prime Video. An initiative like Prime Video Mobile Edition, which had its genesis in India, is now being rolled out across multiple countries in Latin America and South East Asia. We are confident that the new Prime Video Mobile Edition annual plan will further help accelerate the growth of our India business and give an even larger customer base access to high-quality content on the service. With this launch, we look forward to entertaining every Indian with our popular on-demand entertainment content and live sports.”
PrimeVideo.com or the Prime Video App on Android can be used to purchase an annual subscription for Prime Video Mobile Edition. The Prime Video Mobile Edition’s entire catalogue can be accessed on any mobile device.
Customers who wish to have the full Prime Video experience, including streaming across devices, including Smart TV, and multi-user access can sign up or upgrade to Prime plans at Rs1499 per year.
