This initiative is the non-profit social impact division at BYJU’S that currently serves 5.5 millions children across the country.
BYJU’S is the world’s largest education technology company. Today, Lionel “Leo”, a football star and sports icon, was named the first global brand ambassador for its social impact arm Education For All. BYJU’S has reached an agreement with Messi, who plays football for Paris Saint-Germain, and is the captain of the Argentinian soccer team.
The association with one the most well-known sportspersons in the world is in line with BYJU’S expanding global footprint and its commitment to making education affordable, accessible, and equitable for all. BYJU’S became the official sponsor for the FIFA World Cup 2022(tm), in Qatar earlier this year. There are approximately 3.5 billion football fans around the world, and Lionel Messi’s social media followers total nearly 450 million. As Lionel Messi begins his final campaign for Argentina’s FIFA World Cup 2022(tm), he will be featured in campaigns supporting BYJU’S Education For All.
BYJU’S considers Lionel Messi “The Greatest Learner of All Time” because of his passion for learning and has redefined what football can be.
The seven-time Ballon D’Or winner is widely recognized as the world’s greatest passer, dribbler, and free-kick taker. He attributes his success to his willingness to continue learning every day. BYJU’S believes Messi is the ideal mentor for hundreds upon millions of young people worldwide because of his dedication to learning, hard work, and love of soccer.
Commenting on this announcement, Divya Gokulnath, Co-founder of BYJU’S, said, “We are honoured and excited to collaborate with Lionel Messi as our global ambassador. He is a once-in-a-generation talent whose pursuit of excellence, all-in mentality, humility, and reliability resonate deeply with BYJU’S brand values. He rose from the grassroots to become one of the most successful sportspersons ever. That is the kind of opportunity that BYJU’S Education For All wants to create for the nearly 5.5 million children it currently empowers. No one represents the power of enhancing human potential more than Lionel Messi. It is not really surprising that the greatest player of all time is also the greatest learner of all time. I am sure this partnership will inspire millions of people around the world to dream bigger and learn better. As football fans know, with Messi on your side anything is possible.”
Lionel Messi expressed his confidence in the ability of BYJU’S Education For All to inspire young learners around the globe. He stated, “I chose BYJU’S to partner with because their mission is to make learning fun for everyone.” BYJU’S is changing the lives of millions of students around the world by providing high-quality education. “I hope to inspire young learners, to reach and stay at the top,” Messi also runs the Leo Messi Foundation charity, which was founded in 2007 with the belief that all children should have equal opportunities to realize their dreams.
