These measures are expected to reduce redundancies and make the company more profitable, according to B2B e-commerce uni...
BYJU’S announces Lionel Messi, its global brand ambassador for Education for All
This initiative is the non-profit social impact division at BYJU’S that currently serves 5.5 millions children acr...
Interbrand’s 2022 Best Global Brands Report shows that Microsoft surpasses Amazon
Apple maintains the top spot in the Top 100 Brands Ranking exceeding $3 Trillion – a 16% increase from 2021. Inter...
Do brands see Elon Musk’s verification fees for Twitter’s blue tick as a positive sign?
Musk proposed changes to Twitter within a week of his takeover. These could change the way brands and users interact wit...
Swiggy Dineout has a problem when big-brand restaurants close
In recent weeks, hundreds of top-rated restaurants including Mamagoto, Smoke House Deli, and Cafe Delhi Heights have lef...
HP World Stores will provide space for local artisans to lighten their celebrations this Diwali
The #ThodiSiJagahBanaLo short film is an ode to Indian artisans. It aims to preserve India’s colorful culture. HP ...
Nestle launches MyNestle, a D2C platform
MyNestle will initially be launched in Delhi NCR, and will soon expand to other parts. Nestle India is jumping on the di...
Why did digital content company Pocket Aces launch the Gobble cookware brand?
Pocket Aces and Aniket Metals have created a D2C brand that focuses on cookware for Millenials. Aniket Metals is current...
Nickelodeon’s Motu patlu Celebrates a Decade of Unshakeable Love & Leadership
They will continue to set new standards, break new ground and create more winning moments over the next decade. Motu Pat...
Chandrasekhar Radhakrishnan, Hero MotoCorp, talks about building brand in the EV segment
The company launched its first brand campaign with outdoor advertising, digital ads, and print ads. Hero MotoCorp’...