Recent downsizings by Twitter, Meta, BYJU’S, Unacademy and BYJU’S have been reported by Unacademy, Twitter, ...
Zenith India signs the Digital Media Mandate for LG Electronics
Zenith won the business through a fierce and competitive multi-agency pitch process that saw top groups participating. Z...
Viacom18, SA20 announce strategic partnership
Viacom18 will exclusively present the South African premier T20 League in India. Viacom18 Sports India, India’s ne...
What impact do mass layoffs have on brand equity?
In 2022, thousands of workers were laid off by startups like BYJUs and Meesho. According to a PwC India report, startup ...
Fire-Boltt names Vijay Deverakonda its new brand ambassador
Vijay, Virat Kohli, and actor Vicky Kaushal will all be involved in the marketing campaigns for the brand. Fire-Boltt, a...
Adani Group declares its intent to close the NDTV Open Offer
The open offer by the group to acquire an additional 26% of NDTV has been postponed. Adani Group has delayed its open of...