What’s Digital Advertising?
Digital advertising is a strategy for promoting products online. It encompasses the entire process. It covers everything from awareness to sales. People are increasingly searching online for products and services.
You will therefore need to create advertising campaigns online to grab their attention if you wish to get them to pay attention. People use the internet to not only search for information and purchase products but also to enjoy their free time.
Many internet users interact with brands online. You can find brands on Facebook, Twitter and YouTube, among others. It would be a mistake to not advertise yourself online. Every year, the amount of time that people spend online grows.
Digital advertising is different from organic traffic. The latter includes a cost, such as CPC (cost-per-click) or CPM ($cost per 1,000 impressions). The latter, on the other hand, aims to improve search engine rankings due to high-quality content and relevant keywords.
Digital advertising is also on the rise. You can target specific audiences and it’s very cost-efficient.
It is also measurable in real-time and provides quick results.
Digital advertising: How it works
Digital advertising can be used to promote content, products, and services. This type of advertising has one thing in common: brands are promoted on digital platforms, rather than traditional channels such as billboards.
Why is this important?
It is important to advertise on the platforms where your target audience spends their most time. You won’t find the right platform for you. They may not have the same format or specifications.
You need to conduct audience research in order to get the best out of digital advertising. After you have determined which platform is most suitable for you, you can decide what type of advertisement you want.
Advertisements don’t work all the time and have different effects on people. Some ads may be more effective than others depending on the goals, budget, and advertising campaign.
Digital advertising has the advantage of increasing brand awareness regardless of how small or large your brand may be.
Digital Advertising Statistics for 2020
It is important to improve your digital advertising strategy, given the increase in online time. Take a look at these statistics to see how relevant digital advertising is in today’s world.
- Internet users spend approximately two hours per day on social media platforms.
- Companies that include social media in their digital advertising campaigns receive a 129% higher conversion rate.
- 51% of mobile users discovered new brands/products online while surfing.
- Native video advertising accounts for 56% of all video spending.
- Native ads receive 53% more views per view than traditional ads.
- Native advertising can increase buying intent by up to 18%
- 73% of consumers don’t like pop-up advertisements.
- After watching video ads, 46% take the desired action.
- Mobile ads are more efficient than online ads.
- Facebook users click on Facebook ads around eight times per month.
- Digital ad campaigns that are location-based are 20 times more efficient than traditional ads.
- 35% of all online searches are for products.
- 34% of users who search for local shops end up visiting them.
- Retargeting can increase the user’s buying intent by 70%
