MyNestle will initially be launched in Delhi NCR, and will soon expand to other parts.
Nestle India is jumping on the direct-to-consumer (D2C), bandwagon by launching MyNestle, its e-commerce platform.
Initially, the platform will be available in Delhi-NCR. It will soon expand to other cities.
The launch was announced by the company along with quarterly earnings for September 2022.
Suresh Narayanan, chairman and managing director, Nestlé India shares, “Consumer relevance and connect is key for a Nestlé that is optimistic about its future. Taking this journey forward, to serve our valued consumers when and where it matters, I am delighted to announce the launch of our first ever ‘direct to consumer’ (D2C) platform –www.mynestle.in.”
Narayanan adds, “Created specifically keeping the consumer needs in mind, I am confident that MyNestlé will delight the consumer in every way with curated product bundles, personalised gifting, subscriptions, discounts, and much more.
Not just this, consumers can also try gourmet recipes on the site and get free nutrition counselling.”
