To increase clickthrough rates, the format will be horizontal and paired with a banner.
Quora, a knowledge-sharing platform, expands brand advertising with new video ads.
Quora is the best place to reach an educated, wealthy, high-intent audience. Promoted Answers are a unique ad type that drives traffic and increases conversions for marketing campaigns.
Now, with video, brands can tell their stories more effectively. To increase clickthrough rates, the format will be horizontal and paired with a banner.
CPC and CPV bidding options are available. Ads can be ranging from 6-30 seconds.
“We’ve always had more video assets than static, and Quora supports video ads to help us showcase our Brand Videos.” Swapnil Kumar Associate Manager, Performance & Brand Marketing at HealthifyMe
Vinay Pandey is chief revenue officer at Quora. He says that video ads provide a rich, engaging experience and superior performance for advertisers.
We are excited to see how brands will use this format to communicate a stronger message about their products or services.
