Vijay, Virat Kohli, and actor Vicky Kaushal will all be involved in the marketing campaigns for the brand.
Fire-Boltt, a homegrown brand of audio and wearable products, announced Vijay Deverakonda, a leading Indian actor and producer, as its brand ambassador. Vijay, along with cricket legend Virat Kohli, and actors Vicky Kaushal & Kiara Advani will be part of Fire-Boltt’s commercial marketing efforts. He will also help establish the company’s presence in India. Fire-Boltt will use Vijay as part of various marketing, ad and endorsement campaigns. The Indian star has once again occupied the top spot in the smartwatch market, with 28% market share. This partnership shows the brand’s commitment to providing smart wearable options that are fashionable and affordable for its customers.
Vijay’s personality is in line with the brand’s identity and will inspire many young fans. His pan-India fan base will help increase brand penetration and engagement in the south market.
Fire-Boltt products can be accessed from all parts of the country. The brand is well-known online through Amazon, Flipkart and Myntra as well as on Paytm and Tata CLiQ. It also has an offline presence in over 750+ cities via modern trade outlets, all LFR’s, including Croma and Reliance, Vijay Sales, and all major regional retailers such as Poorvika and Sangeetha. The brand is present on its own ecommerce website and plans to increase its contribution to overall sales in near future.
Commenting on this achievement, Arnav Kishore, founder & CEO at Fire-Boltt asserted, “We are delighted to collaborate with Vijay Deverakonda. We see an evolved lifestyle for all people, ushered in by lifestyle gadgets like a wristwatch, and Vijay’s outlook, paired with his fitness quotient and sense of style, is in line with that. He will help us connect better with the younger generation as he commands a huge craze among the youth across the nation. We want a smartwatch on every wrist in the aftermath of the new normal, just as having a cell phone in every hand is a reality now. A step in that direction is our partnership with Vijay, which we have already taken with our existing association with Virat Kohl, Vicky Kaushal and Kiara Advani.
Adding to the excitement, Aayushi Kishore, co-founder, Fire-Boltt, said, “We believe in developing an ecosystem that responds to consumer expectations with specially produced goods that are both cutting-edge and fashionable. Vijay will be crucial in helping to make us one of the most well-known and reputable companies in the smart wearables market. We are therefore moving at full speed to take advantage of this chance and further enter the southern market with absolute control.”
They further added, “With team’s constant support we have yet again became the no.1 brand in the smartwatch market and will continue to be the biggest in the industry. Not only this, Fire-Boltt became the 4th largest brand internationally behind established brands such as Apple, Samsung & Huawei with global smartwatch market growth to 13% YoY in Q2 and will achieve bigger milestones in the future.”
