Expertise in Global Web3 & Metaverse, and other technology capabilities for marketers and partner agencies.
In partnership with Dawn, the Zoo Media Network, India’s largest independent agency network, has opened its first global office in New York.
The Zoo Media network is an integrated multi-specialty media network. It includes 11 brands of agencies including FoxyMoron (the flagship full-funnel digital agency) and Metaform (the web3 rights and services provider), among other notable agencies. Pratik Gupta and Suveer Bajaj founded the network. It includes homegrown, acquired, and joint venture agencies in content, media, technology, data, and other areas. Zoo Media employs over 600+ specialists to serve domestic and international clients such as Netflix, YouTube, Tinder Kellogg’s P&G, Unilever, P&G, and Tinder.
Dawn is a portfolio of 15+ top-in-class, independent specialist marketing agencies that focuses on centralized data science and advanced analytics. The collective includes well-respected agencies such as Crossmedia, Definition 6, Co: Collective, and Rethink, among others.
Speaking on the partnership and the foray into global expansion, Suveer Bajaj co-founder of Zoo Media said “After having consolidated a stronghold position for ourselves in India and the Middle East a leading integrated marketing technology network, expanding our offices into North America was the natural next step. Our prowess in the North American market, lies in the range of integrated services which include our best-in-class Web3.0, metaverse, and blockchain offerings. In light of this vision, we are happy to have partnered with Dawn and find ourselves among the leading independent agencies in and outside the US to bring our best-in-class marketing technology services to the shores of the US.”
Crossmedia CEO Kamran Asghar said “We have been collaborating with the Zoo Media team to integrate proprietary technology to accelerate our global expansion. We’re excited to have Zoo Media join Dawn and continue to integrate advanced technology to deliver superior business results for our clients.”
Adding to the above Pratik Gupta, co-founder of Zoo Media said “We’re well on our way to globalize our ambition of taking Indian creativity and technology to the world. We’re excited to work with the agencies within Dawn and bring them the scale of offshore Indian talent”
Dawn CEO Bob Kantor added, “Zoo Media has industry-leading technology and development expertise critical to today’s marketers and the modern marketing model. Our agency partners and clients recognize that modern marketing includes the complement of brilliant strategy/creativity with marketing technology.”
